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buy arava One of Hampton Creek’s key innovations has simply been to look at the food industry from a slightly different perspective. The company’s scientists have approached the egg not as an indivisible unit but rather as a highly optimized tool capable of all sorts of different culinary tricks. “The reason why a chicken egg is great is because it has 22 different functionalities,” Tetrick explains. But different foods use different functionalities. In mayonnaise, the egg’s powers of emulsification and coagulation are key. In baked goods, the egg has other roles: aeration, browning, binding, and texture.